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				Anti-Counterfeiting								</h2> 
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  <div><img height="330" width="200" border="0" title="Image" alt="Image" src="/images/photo/201007/anti-counterfeitinglabels_1280458064.jpg" /><br /><br /><br />The
 escalating demand for natural health products in China has resulted in a
 market that has already reached US$625 million and is forecast by some 
to double. It is recognized that while there is great opportunity in 
this burgeoning market, there are also many pitfalls and challenges, 
counterfeiting is regarded as one of the most significant issue. <br /><br />The
 Australia New Zealand Export Group (AUNEW) has been established under 
the Australia New Zealand Health Care Association (ANZHCA) and the China
 Health Care Association (CHCA) with close ties to the China Government,
 to facilitate export trade from Australia and New Zealand to China.<br /><br />Using
 latest technology, AUNEW has introduced an anti-counterfeiting label 
that will provide consumers in China a mechanism for confirming that the
 product they have purchased is genuine. Two advanced technologies have 
made the label almost impossible to counterfeit and they are very 
user-friendly (including manufacturer friendly, consumer friendly and 
surveillance-friendly) and also at a reasonable cost.<br /><br />The first 
technology features a unique Anti-Counterfeiting Code (AC code), which 
is approximately 18 digits. The technique is random code selected. 
Labels off the production line are instantly referenced into 
Identification Database and the AC code will be validated via a popular 
portal website <a href="http://www.aunew.com/">www.aunew.com</a> or telephone number 95105815.<br /><br />The
 second is Labeling Fragment Assembling Technique. The label is made of 
numerous fragments that cannot be entirely torn off so it cannot be 
re-used by a potential counterfeiter and normal typography is also 
unable to reach counterfeiting.<br /><br /><strong>Aunew Anti-Counterfeiting Label (AACL)</strong> is a<strong> </strong>powerful
 tool to protect the image of Australian and New Zealand products. It is
 also a co-regulatory mechanism involving industry, government, 
consumers and media providing greater consumer confidence in products 
from Australia and New Zealand.<br /><br />Counterfeiting products problem 
is a big issue in the pending Australia-China and China-New Zealand free
 trade agreements. AACL is currently the only powerful weapon available 
in the arena to fight against the counterfeiters.<br /><br />For more information or applying to become a licensee, please visit: <a href="http://www.aunew.org/">www.aunew.org</a> </div>